This picture is a good example of the readings we did in class. It is a picture of Paul Ryan standing infront of a podium with the words "PROTECT & STRENGTHEN MEDICARE."
The common place in the picture would be the word medicare. People all throughout this election keep hearing the word medicare and the candidates spend a lot of time in ads to explain why this is so important. Many people can relate to the word and it is something the audience holds in common. Protect and strengthen would be bonding people together because those are positive words that people in the audience value. Those would examples of identity strategies.
I agree that medicare was the big issue that Ryan was probable trying to address, because of how large the word medicare is on the graphic on the podium.
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